The Naked Truth
How nkd came to be
Pizza is a universally loved food. When made right, it can be a magical eating experience. Unfortunately, many pizza makers put profit over pizza. And even though most pizzas don’t have corners, these places still manage to find ways to cut them. They substitute subpar ingredients, use food-like products and make generally lousy pizza that tastes terrible and doesn’t do your body any favors when you eat it. And they do so under a shroud of saucy secrecy, stashing their shortcomings in long lists of ingredients you can’t pronounce and acronyms you can’t decipher. Worst of all, we just stand back and let them pass off this poorly-flavored cardboard as pizza.
But not anymore. We’re fed up with being fed lies. These so-called pizzas aren’t pizzas by any cheesy stretch of the imagination. So we set out to prove it, one handcrafted pizza at a time.
We knew deep down in our pizza-loving hearts we could make better pizza. We could make it fresh, serve it fast and not sacrifice quality for speed, convenience, profit or anything else. We could use real, flavorful ingredients. We could keep the bad stuff out, keep the good stuff in and make people fall in love with pizza all over again. And we could do it all openly, honestly and shamelessly. Because we have nothing to hide. We simply make and serve pizza in its purest, most natural, most naked form. And thus, Naked Pizza was born. But to drive home the fact that we strip out all the typical junk found in mass produced, processed pizza (and to prevent any potential misinterpretations of which Naked we were talking about) we shortened our name to NKD Pizza. And we’ve been proudly serving our handcrafted creations to the world ever since.
By simply making better, more thoughtful decisions on our end when sourcing our ingredients and crafting our pizzas, people can feel better about their decision to order and eat our pizza on their end. No, our fresh, natural pizza isn’t health food, per se. It’s just healthier, tastier and better for people than the processed garbage that’s out there parading as pizza in the world today. Which is win for us, for pizza, for all—no matter how you slice it.